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AAM 2010 National Survey of likely Voters on Manufacturing and America’s Global Economic Standing

Key Findings


• Voters Are Anxious About The Economy—Specifically China Debt, Spending And Loss Of Manufacturing

• Voters Want Washington To Focus On Manufacturing, But Feel Working People Who Make Things Are Being Forgotten

• Voters Believe Manufacturing Is Central To Our Economic Strength

• Our Declining Manufacturing Sector Leads Americans To Believe We Are No Longer The World’s Strongest Economy—A Title They Want To Regain

• There Is A Strong Preference For American Goods And A Strong Distaste For Goods Manufactured In China

• Majorities Favor Increased Support For Manufacturing, Including A National Manufacturing Strategy

• Voters’ Economic Solutions Center On Trade Enforcement, Clean Energy, Tax Credits For Manufacturing And Replacing Aging Infrastructure Using American Materials

  • “[The Mellman Group had] accurate numbers, effective strategies and calm direction in the midst of the storm, all of which helped make the difference for us.”
    Matt Butler, Campaign Manager for Senator Maria Cantwell (D-WA)

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Whether winning for you means getting more votes than your opponent, selling more product, changing public policy, raising more money or generating more activism, The Mellman Group transforms data into winning strategies.