Category: Commentary by Mellman Group

Can Democrats Still Count on the Grass-Roots?

An internal study by Democratic consultants found that some small-dollar donors plan to cut back on giving. By Giovanni Russonello The New York Times For Democrats who care deeply about progressive causes, Donald Trump’s presidency was a frightening experience. It was also a call to action. Progressive campaigns and causes experienced a huge spike in donations

Read more

Polling isn’t broken. But we too often miss its hidden signals.

Opinion by Mark Mellman The Washington Post Mark Mellman is president of The Mellman Group, a polling and consulting firm. It’s easy to cherry-pick polls that missed the outcome of the 2020 election. Shortly before Election Day, Quinnipiac had Joe Biden ahead by 11 points; today; the outcome seems closer to four. Quinnipiac was hardly alone. Polls from NBC/Wall

Read more

BOOK: Campaigning for President 2016

Strategy and Tactics ABOUT THIS BOOK Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016

Read more

Iowa and New Hampshire: It’s win one or go home

It may be fashionable to denigrate the importance of the two early contests, but recent history shows that they have a dramatic joint impact. January 5, 2012 MARK MELLMAN, LOS ANGELES TIMES OP-ED  It has become fashionable of late to denigrate the importance of Iowa’s caucuses, and even New Hampshire’s primary, by suggesting neither has

Read more

Predicting Jewish Vote More Complicated

Democrats Have Edge, But GOP Aided by Orthodox and Israel By Michael Bloomfield and Mark Mellman, The Jewish Daily ForwardPublished November 14, 2011, issue of November 18, 2011. Understanding the Jewish vote requires appreciating at least four realities: 1. Impelled by our history and tradition, American Jews remain deeply devoted to the values of the

Read more

Presidential Politics

C-SPAN/ Washington Journal – August 14, 2011 Keith Appell and Mark Mellman talked about the results of the Iowa straw poll and 2012 politics. They also responded to telephone calls and electronic communications. Watch video

Read more

Analysis: How The Parties Fared In The Debt Debate

NPR – August 4, 2011 Listen to the story Steve Inskeep talks with Mark McKinnon, a strategist who advised George W. Bush and John McCain, and Mark Mellman, a Democratic pollster and political adviser, about how the debt ceiling and deficit debate has affected the parties and the implications for 2012.

Read more

Harry Reid: Withstanding the Wave

November 15, 2010 Mark Mellman & Jim Margolis (GMMB), THE POLLING REPORT Pundits and prognosticators, strategists and seers all said it couldn’t be done. Incumbents who garner positive ratings from fewer than four in ten voters and who post double-digit deficits in match-ups against opponents (in public polls) are not supposed to win-and they usually

Read more

Israel and the Jewish vote

Nov. 12, 2008 MARK MELLMAN and MICHAEL BLOOMFIELD, THE JERUSALEM POST In capturing the White House, President-elect Barack Obama won 78 percent of the two-party Jewish vote – a showing identical to that of John Kerry and stronger than those of Walter Mondale and Michael Dukakis, not to mention George McGovern and Jimmy Carter. Indeed,

Read more

Another Country

September 17, 2008 MARK MELLMAN, THE NEW YORK TIMES VOTERS not only express a desire for change in the coming election, they themselves have changed, and their shifting values are likely to alter the course of future policy debates. For more than 25 years, three core questions have animated our political discourse: What should be

Read more

Whether winning for you means getting more votes than your opponent, selling more product, changing public policy, raising more money or generating more activism, The Mellman Group transforms data into winning strategies.