Category: Press Coverage of Our Research

The kingmaker’s kingmaker

Raphael Ahren, The Times of Israel – How did Yesh Atid become the biggest success of the elections? A dedicated candidate, a resonant message, and relentless hard work, says its American-Jewish adviser, Mark Mellman Last Hanukkah, veteran American-Jewish political consultant Mark Mellman spent an evening at the home of Yair Lapid. Mellman, who played a

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Secret of Lapid’s success: Mark Mellman

Chemi Shalev, Haaretz – Mark Mellman, the U.S. political consultant with deep ties to Israel, tells Haaretz that Lapid is ‘sweet and smart’ and very easy to work with. Politically speaking, he adds, Israel is not as unique as it likes to think.   From the moment they were introduced, political strategist Mark Mellman knew

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Playing a ground game: Explaining Lapid’s success

Sam Sokol, The Jerusalem Post – Former journalist Yair Lapid’s meteoric rise can be attributed to his focus on the middle class, says pollster Mark Mellman. Former journalist Yair Lapid’s meteoric rise can be attributed to his focus on the middle class, says pollster Mark Mellman. Mellman is president and CEO of the Mellman Group,

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Not Your Grandmother’s Presidential Debate

From web polling to Xbox streaming to Big Data analytics, interactive politics has come of age Cecilia Tom and David Feinleib, Forbes It’s 2012.  What can be more social and mobile and interactive than to head out to a bar where comedy and drinking games are promised to help you shed your normal partisan cloak and get all rowdy over the

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Jewish voters remain overwhelmingly Democrats, study shows

David Lauter, Los Angeles Times – July 11, 2012 Despite speculation every four years that American Jews are on the verge of dropping their allegiance to the Democratic Party, the Jewish population has grown more Democratic and liberal than it was throughout the 1980s and into the 1990s, according to a new, long-term study of

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Is the Jewish vote really up for grabs?

Charles Mahtesian, Politico – Do Republicans really have a shot at winning a sizable share of the Jewish vote in November? From the beginning of the GOP presidential primary season to Mitt Romney’s upcoming visit to Israel, Republicans have acted that way, convinced that unease over Obama’s policy toward Israel presents a unique opportunity to

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MindMellman

By Mark Halperin, Time.com – Smart Democratic pollster and strategist Mark Mellman is able to look at data without debilitating partisan blinders. So read his fascinating breakdown of some recent Pew research that suggests that the polarized attitudes of the American people have in some cases been shaped by the moves and views of their

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Spotlight on (Sea)Food Safety and Transparency

Malcolm Wittenberg, Huffington Post – As a company that promotes the consumption of clean, safe seafood as part of a healthy diet, it’s our belief that consumers have the right to know what’s in the food they’re eating — this belief represents one of the core values of Safe Harbor and one of the overarching

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Whether winning for you means getting more votes than your opponent, selling more product, changing public policy, raising more money or generating more activism, The Mellman Group transforms data into winning strategies.