Key Findings
Environmental Groups And Their Allies Are Highly Regarded, While Chemical Companies Are Disliked
Tightening Regulations On Chemicals Is An Important Item On Voters’ Agendas In Swing Districts
Voters See Chemicals As A Serious Threat
A Proposal For Tougher Regulations Enjoys Overwhelming, Bipartisan Support
After Arguments, A Large Majority Prefer A Candidate Who Supports The Proposal, Ascribing A Range Of Positive Attributes To Them
A Variety Of Messages Prove Effective
The Strongest Opposition Message Is Less Than Half The Strength Of Even The Weakest Support Message
Even After Hearing The Opposition’s Best Arguments, Support For The Proposal Proves Robust
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